Gullo and Ford Celebrate 55 Years of the Bronco

August 20th, 2020 by



The team at Gullo Ford is just as excited as you are about the upcoming 2021 Ford Bronco release. But what else is in store for the return of a legend? We take a look back at the 55-year history of the American icon and look forward to what you can expect from the newest addition to the Ford family.

An Off-Road Trip Back to 1966



The first generation of the Ford Bronco was revealed in 1965 as “a completely new line of sports-utility vehicles” by then Ford President Donald Frey. From there, the Bronco would go on to be an accessible and family-friendly adventure vehicle. With roots designed for the off-road world, the Bronco would soon become a major player in the Baja 1000. The Bronco took home an overall win at the 1969 Baja 1000, making its mark as the first and only production 4×4 vehicle to ever accomplish such a racing feat, and it has yet to be replicated 50 years later!




Model after model of the Bronco would follow, with the release of the second-generation Bronco (a.k.a. Shorthorn), the off-road and family-friendly Bronco II (which later became the Ford Explorer), and several limited edition runs including the Silver Anniversary edition, Eddie Bauer trim models, and the final production model before a 24-year hiatus starting in 1996.

An Exciting Future for America’s Favorite

In honor of 55 years of Bronco, Ford revealed five all-new adventure concepts this month, all of which showcase the news factory-backed accessories drivers can expect to enjoy on and off road. Ford also announced the Bronco’s return to the Baja 1000 with the Bronco R, putting the SUV’s Built Wild DNA to the ultimate test.




There are set to be more than 200 available accessories for the two- and four-door models of the 2021 Bronco, and another 100 for the Bronco Sport, all backed and distributed by Ford directly. Get ready for weekends full of adventure with the Bronco Outer Banks Fishing Guide, Trail Rig setups for the two-door and Sport models, and hundreds of other accessory combinations geared toward giving you the best of the great outdoors.

Get Ready for the Off-Roadeo

Ford is set to host the first of four Bronco Off-Roadeo locations in Austin next summer. The outdoor experience is open to owners of the Bronco two-door, four-door, and Sport Badlands Series models, giving them the opportunity to push their vehicle to the limit on a 4×4 playground and build confidence when setting out to hit the open off-road.




The team at Gullo Ford is ready to get you into your 2021 Ford Bronco. Contact our team today to learn more about the upcoming release, and find out how you can reserve your piece of American adventure online or in-store.