THE WAIT IS OVER

BRONCO OFF-ROADEO OWNER EXPERIENCE – NEW REDUCED GUEST FEE!

We’re happy to announce a new reduced rate to bring a guest to share in your Bronco adventure. To show our commitment to making this an extraordinary experience for everyone wishing to attend, we have adjusted the fee for additional guests:

• First Guest: $395 (down from $595)
• Second & Third Guest: $295 each

Bronco is about exploring the wild together, finding community, and creating unforgettable memories with family and friends. In addition to the updated guest fee, as previously announced from Ford, anyone with an eligible Bronco order will still receive a $250 voucher that can be applied towards any guest fees.

CUSTOMER RESERVATIONS ARE OPEN FOR THE BRONCO OFF-ROADEO IN TEXAS!  

The Bronco Off-Roadeo experience in Texas begins June 28^th! The schedule is currently available through early September, we will continue to add dates throughout 2021 and beyond. Off-Roadeo gives customers a chance to get behind the wheel of a Bronco before taking delivery of their vehicle.  Your customers’ Off-Roadeo experience comes standard with their purchase – customers are responsible for travel & accommodations. Check out the video highlighting the experience and be sure to share with your customers!

Look out for future announcements on the remaining three locations opening in 2021!

Eligible Customers

• Bronco 2 & 4-Door Owners & Order Holders
• Bronco Sport Badlands Owners
• Bronco Sport First Edition Owners

Registration

Customers must first complete the registration process at the Bronco Off-Roadeo Customer Registration Site. Once registered and verified, customers can reserve their spot.

• Be sure to use the name and contact information attached to your Bronco order to create Off-Roadeo registration
• VIN – not required
  • If a customer has not received their VIN yet, there will be an order verification process once they’ve completed their registration with the name and email tied to their Bronco order

FAQs

• Is Michigan Assembly Plant still on track to begin customer deliveries this summer?  

  Yes. The all-new 2021 Bronco 2-door and first-ever Bronco 4-door is on-track for summer deliveries and Michigan Assembly Plant is just weeks away from starting volume production!

• Of the millions Ford is investing, can you share how much is going to fix your hardtop supplier issue? And do you have a second or third hardtop supplier coming online? We are taking all of the necessary actions with our supplier partners to get through this roof and commodity Bronco bottleneck. While we are investing millions of dollars to fix our roof supply issue, the benefits from that investment unfortunately won’t materialize overnight. Our goal is to build as many customer Broncos at the highest quality this year.

• Will you need to cut production this year because of the roof issue? We are working as fast as we can to try and get through the roof and commodity Bronco bottleneck. Our goal is to build every customer order as quickly as possible.

• Given the challenges, will hardtop roof production continue for 21MY?

  Yes. Orders with the molded in color (MIC) hardtop will be built throughout the 2021 Model Year. However, our production capacity doesn’t match up with the actual orders we received and as a result, those waiting for a MIC hardtop will experience longer waits due to roof availability. 

• You have communicated the hard top is constrained based on production capacity vs orders received, what about the soft top?

  Based on current production forecast, there is an opportunity for those looking to get a Bronco quickly, to order a Bronco with a soft top. Avoiding key commodity constraints (Hardtop Roof, 2.7L engine, Lux or Sasquatch Package, Badlands/Wildtrak, Safari Bar or Trailer Tow package, etc.) will increase the likelihood for 2021MY production based on overall part availability vs demand. 

• When will Bronco customers receive an estimated delivery window communication?

  We currently do not have enough foresight into roof availability to accurately provide a delivery window. Instead, we will continue to notify customers as their Bronco two-door or four-door model is: 

  • Ordered – Order has been placed with Ford 
  • Scheduled – Vehicle has been scheduled to an approx. build week (45-60 days ahead of production)
  • Built – Vehicle is produced and awaiting final calibrations and plant accessory installs. It will include the estimated arrival date.
  • Shipped – Vehicle has past final quality checks and is on its way to dealer. It will include the latest estimated arrival date.

• Have all 2021MY Broncos been scheduled for production?

  No. Scheduling will continue on a monthly basis with the following cadence:

  • First Week of The Cycle: First Edition orders
  • Second Week of The Cycle: Full month of scheduling
  • Subsequent Weeks: Scheduling runs until the operating plan is full

• How are Bronco two-door and four-door First Edition customers impacted by hardtop roof production challenges?

  All Bronco First Edition orders will be built throughout the 2021 Model Year with the previously announced MIC roof.

• Will customers who have placed their order, now be pushed into 2022 model year?

   As communicated previously, given demand, we anticipate deliveries to continue through the 2022 calendar year, with some customers getting a 2022 model year Bronco. Delivery timing is based on a number of factors including reservation timestamp, part availability, and the number of Bronco vehicles each dealer receives.

• How can customers receive their Bronco sooner?

  Customers willing to avoid key commodity constraints (Hardtop Roof, 2.7L engine, Lux or Sasquatch Package, Badlands/Wildtrak, Safari Bar or Trailer Tow package, etc.) will have a higher likelihood for 2021MY production based on part availability.

Have Any Questions?

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