Get out there and find your wild in America’s original sports-utility vehicle. With a legacy that can’t be broken, the entire Bronco family is designed, engineered, and built for adventure. So, get ready to mount up and get dirty because the one and only legend is making its long-awaited return. The Ford Bronco – Built Wild.
The all-new Bronco family includes a Bronco two-door, the family-friendly and first-ever Bronco four door-model, and an all-new Bronco Sport. The Bronco lineup emerges with a suite of standard features that will make it the only domestic brand of SUVs with standard 4×4.
Three all-new SUVs with 4X4 capabilities have been Built Wild for a thrilling off-road experience with the capability and confidence to take you deep into the extremes of outdoor adventure.
The all-new Ford Bronco family has been tested under extremely grueling conditions to ensure it was tough and capable enough to wear the iconic Bronco nameplate. That’s why we can proudly say the legend has returned – and it’s ready for fun.
Expect off-road experiences unlike any other with the newest Bronco lineup. Hearkening back to the same exciting and energetic driving experiences that were showcased with the original 1966 model, the all-new Ford Bronco will be sure to thrill new drivers on all types of terrain. New tech and adventure-ready attributes are waiting for all of today’s outdoor enthusiasts.
BRONCO OFF-ROADEO OWNER EXPERIENCE – NEW REDUCED GUEST FEE!
We’re happy to announce a new reduced rate to bring a guest to share in your Bronco adventure. To show our commitment to making this an extraordinary experience for everyone wishing to attend, we have adjusted the fee for additional guests:
Bronco is about exploring the wild together, finding community, and creating unforgettable memories with family and friends. In addition to the updated guest fee, as previously announced from Ford, anyone with an eligible Bronco order will still receive a $250 voucher that can be applied towards any guest fees.
CUSTOMER RESERVATIONS ARE OPEN FOR THE BRONCO OFF-ROADEO IN TEXAS!
The Bronco Off-Roadeo experience in Texas begins June 28th! The schedule is currently available through early September, we will continue to add dates throughout 2021 and beyond. Off-Roadeo gives customers a chance to get behind the wheel of a Bronco before taking delivery of their vehicle. Your customers’ Off-Roadeo experience comes standard with their purchase – customers are responsible for travel & accommodations. Check out the video highlighting the experience and be sure to share with your customers!
Look out for future announcements on the remaining three locations opening in 2021!
Eligible Customers
Registration
Customers must first complete the registration process at the Bronco Off-Roadeo Customer Registration Site. Once registered and verified, customers can reserve their spot.
Yes. The all-new 2021 Bronco 2-door and first-ever Bronco 4-door is on-track for summer deliveries and Michigan Assembly Plant is just weeks away from starting volume production!
Yes. Orders with the molded in color (MIC) hardtop will be built throughout the 2021 Model Year. However, our production capacity doesn’t match up with the actual orders we received and as a result, those waiting for a MIC hardtop will experience longer waits due to roof availability.
Based on current production forecast, there is an opportunity for those looking to get a Bronco quickly, to order a Bronco with a soft top. Avoiding key commodity constraints (Hardtop Roof, 2.7L engine, Lux or Sasquatch Package, Badlands/Wildtrak, Safari Bar or Trailer Tow package, etc.) will increase the likelihood for 2021MY production based on overall part availability vs demand.
We currently do not have enough foresight into roof availability to accurately provide a delivery window. Instead, we will continue to notify customers as their Bronco two-door or four-door model is:
No. Scheduling will continue on a monthly basis with the following cadence:
All Bronco First Edition orders will be built throughout the 2021 Model Year with the previously announced MIC roof.
As communicated previously, given demand, we anticipate deliveries to continue through the 2022 calendar year, with some customers getting a 2022 model year Bronco. Delivery timing is based on a number of factors including reservation timestamp, part availability, and the number of Bronco vehicles each dealer receives.
Customers willing to avoid key commodity constraints (Hardtop Roof, 2.7L engine, Lux or Sasquatch Package, Badlands/Wildtrak, Safari Bar or Trailer Tow package, etc.) will have a higher likelihood for 2021MY production based on part availability.