“Ford Brings New Pickup Models to Chinese Market”
To meet the demands of China’s ever-growing pickup market, Ford has decided to introduce its best-selling Built Ford Tough truck franchise.
Mark Fields, President and CEO of Ford, outlined a strategy to incorporate Ford’s iconic trucks into the Chinese market during a recent event in Shanghai.
Announcing prices for models like the F-150 Right and Ranger, Ford soon plans to corner the pickup market in China thanks to their dependable truck lineup.
“We’re very excited to bring Built Ford Tough, one of the world’s best loved and most successful brands, to customers in the world’s largest auto market. We see a significant white-space opportunity with Chinese buyers increasingly looking for more capable, more refined and more stylish pickups,” stated Fields.
China is currently the world’s fourth largest pickup market with a 14% growth in purchases last year alone. To make trucks more appealing to Chinese buyers, Ford is working on various elements such as comfort and innovation. Additionally, China has been lifting restrictions on pickup usage with city centers, also leading to the increasing truck demand.
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